Module 5: Analytics & Growth
Module 5: Analytics, Optimization & Growth
Course: Marketing Mastery
Duration: ~50 minutes
Lessons: 5
Outcome: You have a data-driven approach to marketing with systems for continuous improvement.
Lesson 5.1: The Marketing Analytics Framework
The Metrics Hierarchy: Business Metrics, Funnel Metrics, Channel Metrics. Pick ONE North Star metric.
Lesson 5.2: Conversion Rate Optimization
The CRO Formula: Revenue = Traffic × Conversion Rate × Average Order Value. The A/B Testing Framework.
Lesson 5.3: Customer Retention & LTV
The LTV/CAC Ratio should be 3:1+. Retention strategies by business type and the win-back campaign.
Lesson 5.4: Marketing Operations & Systems
The Marketing Operations Stack, content production system, and campaign launch checklist.
Lesson 5.5: Building Your Growth Playbook
The 90-Day Growth Sprint and the quarterly review process.
Module 5 Quiz
1. What should your North Star metric represent?
- a) Website traffic
- b) Business success ✓
- c) Social followers
- d) Email subscribers
2. How should you scale winning campaigns?
- a) Double immediately
- b) 20% every 3 days ✓
- c) Keep same budget
- d) Triple in one day
Module 5 Agent Prompt
"Alex, I'm ready to implement everything from Marketing Mastery. Please have the team review my 90-day growth playbook. Let's build the systems to track, optimize, and grow."
🎉 Marketing Mastery Complete!
Congratulations on finishing Marketing Mastery! You now have a complete marketing system. Ready to scale your operations? Check out Scaling Your Business.
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