Module 3 of 5

First 10 Clients

Hook

Marketing works when you do it. Not when you plan it, think about it, or perfect it. Right now, you have everything you need to reach potential clients. Use it.

What to Do

Option 1: Nextdoor Messages Go to nextdoor.com. Find 10 "recommendation request" posts asking for your service (or something similar). Send each person a direct message. DM Template:

Hi [Name]! I saw your post looking for [service]. I'm a [service provider] right here in [neighborhood] and I'd love to help! I just launched my business and I'm offering [discount/bonus] for new clients. Would you like me to send over a quick quote? [Your name] [Phone number]

Option 2: Facebook Group Comments Join 3 local Facebook groups. Find posts where people ask for recommendations or advice related to your service. Leave a helpful comment + offer. Comment Template:

Hey [Name]! For [specific problem], I'd recommend [genuine helpful advice]. If you end up needing [your service], I'm actually a [your role] right here in [area]. Happy to give you a free quote or just answer questions. Feel free to DM me!

Option 3: Text 10 People You Know Send this text to 10 friends, family, or acquaintances:

Hey [Name]! Quick update: I just started a [service] business. If you or anyone you know needs [service], I'd love to help! And if you have a sec, I'd really appreciate it if you'd share my name with anyone who might need me. Thanks!

Action Item

Pick one option above. Do it right now. Send 10 messages before you do anything else. Track your results in a simple note:

Channel	Sent	Replied	Interested	Booked
Nextdoor DMs	10
Facebook comments	10
Personal texts	10

Your first client is in one of those messages.

Lesson 3.7: The Referral Engine

Format: 📖 Reading | Duration: 10 min

Hook

The best clients come from existing happy clients. A referral is worth 5x a cold lead because trust is already established.

Concept

When to Ask for Referrals:

Right after you finish a job and see the client is happy
When they text/email to say thank you
A week after service when you follow up

How to Ask: In Person (Best):

"I'm so glad you're happy with the work! I'm trying to grow my business and I'd love to serve more people like you. Do you know anyone else who might need [service]?"

Via Text/Email:

"[Name], thanks again for trusting me with your [service]! I'm looking to help more neighbors in [area]. If you know anyone who might need [service], I'd really appreciate you passing my name along. I love referrals because they usually mean I get to work with great people like you!"

With an Incentive:

"For every friend you refer who books with me, I'll give you $[amount] off your next service. Just have them mention your name!"

Incentive Ideas:

$25-$50 credit off next service
10% off next 3 services
Free add-on service
Gift card to local coffee shop

Track Your Referrals: Keep a simple list:

Who referred who
Whether they booked
Whether you sent the thank you/reward

Bizzby in Action

Kai will set up an automated referral request sequence: 7 days after service, a friendly text asks for referrals and explains the incentive program.

Example

Blake runs a lawn care business. His referral program:

Every client gets a business card with "$50 off for you and $50 off for your friend" on it
He asks in person after the second service (when relationship is established)
He follows up with a text a week later
In his first 6 months, 40% of his new clients came from referrals

Quiz

When is the best time to ask for a referral?

- a) Before you start the job - b) When the client is happiest (usually right after you finish) ✓ - c) A month later - d) Never, it's awkward

Action Item

Create your referral program today. Decide on your incentive ($25-$50 is typical). Write your referral ask script. Tell Alex to set up the automated follow-up sequence.

Module 3 Quiz

5 questions

What's the fastest way to get a local client on the same day?

- a) Google ads - b) Nextdoor posting or door-to-door ✓ - c) Building a website - d) Business cards

What's the purpose of posting weekly on Google Business Profile?

- a) Just to look active - b) Google favors active profiles, leading to higher rankings ✓ - c) Clients expect it - d) It's required

How many doors do you need to knock to book approximately one job?

- a) 5 - b) 10 - c) 30 ✓ - d) 100

What makes a referral more valuable than a cold lead?

- a) They're cheaper - b) Trust is already established through the referring person ✓ - c) They pay more - d) They're easier to find

What should you do immediately after a good client call?

- a) Wait for them to call back - b) Send a confirmation text with all details ✓ - c) Post on social media - d) Nothing

Module 3 Agent Prompt

"Maya, please draft 5 Nextdoor posts and 5 Facebook group posts for my [service] business in [city]. Tone: friendly, local, approachable. Include a simple CTA."

Module 3 Capstone Project

Send 30 outreach messages this week using at least 2 different channels. Track your results:

How many messages did you send?
How many replies did you get?
How many turned into conversations?
How many booked?

Send Alex your numbers. This data helps Maya optimize your ongoing marketing strategy.

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