Module 2: Your Offer & Pricing Strategy

Course: Online Business Blueprint
Duration: ~55 minutes
Lessons: 6
Outcome: You have a compelling offer, tiered pricing that maximizes revenue, and packages that make buying easy.

Lesson 2.1: The Anatomy of an Irresistible Offer

Format: 📖 Reading | Duration: 10 min

Hook

Most online entrepreneurs lead with what they do. "I'm a web designer." "I'm a coach." "I do SEO." That's why they struggle. The best offers lead with transformation. What changes in the customer's life? That's what sells.

Concept

The Offer Formula:

"I help [specific person] go from [current painful state] to [desired state] in [timeframe] without [common objection]."

Example:

"I help SaaS founders go from 'hoping their product gets noticed' to 'predictable demo requests every week' in 90 days without spending $10K+ on an agency."

Bizzby in Action

Tell Alex your target market and their biggest pain point. Alex will work with Maya and Jordan to craft 3 offer variations, complete with before/after states, offer stacks, and pricing tiers.

Action Item

Write out your offer using the formula: "I help [person] go from [pain] to [dream] in [timeframe] without [objection]." Send it to Alex for refinement.

Lesson 2.2: 3-Tier Pricing That Maximizes Revenue

Format: 📖 Reading | Duration: 12 min

The Good-Better-Best Model:

Quiz

1. What percentage of customers typically choose the middle tier?

• a) 20-30%
• b) 60-70% ✓
• c) 80-90%
• d) 40-50%

Lesson 2.3: Packaging Your Services for Clarity

Format: 🎬 Video | Duration: 10 min

The 4-Part Package Description:

1. Name That Sells the Outcome — Weak: "Bronze Package" | Strong: "The Launch Pad"
2. One-Sentence Promise — "In 30 days, you'll have [specific result] without [common pain point]"
3. What's Included (The Deliverables) — List 5-7 specific items
4. Who This Is For / Not For — Qualify your buyers

Lesson 2.4: Value-Based Pricing vs. Hourly Pricing

Format: 📖 Reading | Duration: 10 min

The Problem with Hourly:

Hourly pricing punishes efficiency. The better you get, the less you earn. Value-based pricing rewards expertise. The faster you deliver results, the more profit you keep.

How to Calculate Value-Based Prices:

1. Quantify the Value You Create — "This sales page will generate $50K in new revenue"
2. Apply the 10-30% Rule — Price at 10-30% of the value you create
3. Add a Premium for Speed/Expertise — "I can do this in 2 weeks what takes others 2 months"

Lesson 2.5: Handling "That's Too Expensive"

Format: 📖 Reading | Duration: 8 min

The 3 Types of Price Objections:

1. Value Mismatch — They don't understand the ROI. Reframe using their numbers.
2. Trust Gap — They don't believe you can deliver. Use social proof and guarantees.
3. Budget Reality — They genuinely can't afford it. Offer payment plans or smaller scope.

Lesson 2.6: Your Pricing Page & Proposal Template

Format: 🎯 Action | Duration: 10 min

High-Converting Pricing Page Elements:

1. Above the Fold: Clear headline, subhead with credibility, visible CTA buttons
2. The Comparison Table: 3-4 columns max, most popular tier highlighted
3. Social Proof: Testimonials near pricing, logos of companies
4. FAQ Section: Address common objections
5. Risk Reversal: Guarantee language, "cancel anytime"

Module 2 Quiz

1. What should your offer lead with?

• a) Your process
• b) The customer's transformation ✓
• c) Your credentials
• d) Your portfolio

2. In 3-tier pricing, which tier generates 60-70% of revenue?

• a) The cheapest tier
• b) The middle tier ✓
• c) The most expensive tier
• d) All tiers equally

3. What is the primary advantage of value-based pricing over hourly?

• a) It's easier to calculate
• b) It rewards efficiency and expertise ✓
• c) Clients prefer it
• d) It's more transparent

Module 2 Agent Prompt

"Alex, I've designed my offers and pricing. Here's my 3-tier structure: [paste your pricing]. Can you have Sam build a pricing page and Jordan create a proposal template I can use?"