Module 3 of 5
Module 3: Building Your Online Presence
Module 3: Building Your Online Presence
Course: Online Business Blueprint
Duration: ~60 minutes
Lessons: 6
Outcome: You have a professional website, active social profiles, email system, and content strategy that attracts your ideal clients.
Lesson 3.1: Your Website — The 5 Pages Every Business Needs
Format: 📖 Reading | Duration: 12 min
The 5 Essential Pages:
- Homepage — The Hook: Clear headline, subheadline, primary CTA, social proof
- About — The Trust Builder: Your story, credentials, approach, professional photo
- Services/Work With Me — The Offer: 3-tier pricing, what's included, comparison table
- Portfolio/Case Studies — The Proof: 3-5 best examples, before/after, results
- Contact — The Conversion: Simple form, direct email, calendar booking
Homepage Headline Formula:
"I help [specific person] [achieve specific outcome] through [your method]"
Lesson 3.2: LinkedIn Profile Optimization for B2B
Format: 📖 Reading | Duration: 10 min
The LinkedIn Profile Framework:
- Banner Image: Clear statement of what you do and outcome
- Profile Photo: Professional headshot, friendly expression
- Headline: Lead with transformation, include keywords
- Featured Section: Best case study, lead magnet, popular post
- About Section: Problem-agitation-solution format
- Experience: Focus on results, not responsibilities
Lesson 3.3: Instagram Strategy for Service Businesses
Format: 🎬 Video | Duration: 10 min
Content Pillars (The 4 Types of Posts):
- Educational (40%): Tips, how-tos, frameworks, myth-busting
- Authority Building (30%): Client results, case studies, methodology
- Relatability (20%): Behind the scenes, your story, challenges
- Promotional (10%): Direct CTAs, offers, testimonials
Lesson 3.4: Email Setup & Your First Lead Magnet
Format: 📖 Reading | Duration: 10 min
High-Converting Lead Magnet Types:
| Type | Example | Best For |
|---|---|---|
| Checklist | "The 27-Point Website Launch Checklist" | Action-takers |
| Template | "The Pitch Email Template That Landed Me $50K" | Doers |
| Guide/Playbook | "The LinkedIn Lead Gen Playbook" | Learners |
| Calculator | "Freelance Rate Calculator" | Analytical types |
Lesson 3.5: Content Strategy That Actually Generates Leads
Format: 📖 Reading | Duration: 10 min
The 30-60-10 Rule:
- 30% Awareness (educational, shareable)
- 60% Consideration (your methodology, case studies)
- 10% Conversion (direct pitches)
Lesson 3.6: Social Proof & Credibility Markers
Format: 📖 Reading | Duration: 8 min
The 6 Types of Social Proof:
- Testimonials — Quotes with name, photo, company
- Case Studies — Problem → Solution → Results
- Logos & Names — Companies you've worked with
- Numbers & Metrics — "500+ clients served"
- Third-Party Validation — Certifications, awards, press
- User-Generated Content — Clients posting about you
Module 3 Quiz
1. How many pages does a service business website need?
- a) 10-15
- b) 5 ✓
- c) 20+
- d) As many as possible
2. What percentage of Instagram content should be promotional?
- a) 50%
- b) 10% ✓
- c) 90%
- d) 30%
3. What's the advantage of email over social media?
- a) It's easier to use
- b) You own the list ✓
- c) It has more features
- d) It's free
Module 3 Agent Prompt
"Alex, I need to build my online presence. Please have Sam create my 5-page website, Jordan optimize my LinkedIn profile and write my lead magnet, and Maya create a 30-day content calendar."